Challenge
A global B2C brand operated with fragmented performance data across Google Ads, Meta, TikTok, and email. Each platform reported on its own definitions, which obscured true return on spend and slowed in-flight optimization.
Solution
We implemented a marketing intelligence dashboard that consolidates paid and owned channels into a single source of truth.
Platform capabilities
Data integration
Supermetrics and Fivetran land multi-channel spend and performance into BigQuery on a reliable schedule.
Visualization
Power BI and Looker Studio models expose consistent KPIs, cohorts, and creative-level performance.
Natural-language analytics
GPT-4 with LangChain answers questions such as channel-level customer acquisition cost for a selected window.
Operational alerts
Slack and email notifications fire on material changes to CTR, return on ad spend, and CAC versus LTV guardrails.
Impact
- Manual reporting time reduced materially through automation.
- Clearer visibility into multi-channel return on investment.
- Budget reallocations driven by integrated insights improved campaign efficiency.