Challenge
A B2B services company received unstructured leads from LinkedIn, HubSpot forms, and inbound email without a unified scoring, routing, and nurture model. High-value opportunities were easy to miss.
Solution
We deployed a lead intelligence layer that connects sources of truth, automates follow-up, and enriches records with AI-assisted scoring.
Platform capabilities
Systems of record
HubSpot CRM integrated with Salesforce to keep stages, owners, and revenue fields aligned.
Acquisition connectors
LinkedIn Ads API and Zapier workflows normalize campaign metadata into CRM objects.
AI lead scoring
Language models enrich firmographics and intent signals to prioritize outreach.
Predictive nurture
Automated sequences through Brevo and SendGrid respond within minutes of qualified inbound events.
Impact
- Lead response times compressed from days to hours.
- Higher conversion rates on qualified pipeline.
- Predictive scoring consistently surfaced large-contract opportunities for sales focus.