Challenge
A SaaS company lacked a unified view of behavior across its web application, mobile application, and marketing sites. Product and growth teams could not reliably pinpoint friction or measure feature adoption.
Solution
We implemented end-to-end behavioral instrumentation with event-based analytics, heatmaps, and funnel analysis tied to a common taxonomy.
Platform capabilities
Analytics stack
Google Analytics 4 and Amplitude provide complementary views on acquisition and in-product behavior.
Event delivery
Segment and Firebase collect normalized events with identity rules suited to multi-surface journeys.
Visualization
Mixpanel dashboards highlight cohorts, retention, and feature-level engagement.
AI-assisted reporting
A retrieval pipeline summarizes usage patterns in response to natural-language questions from product and marketing leaders.
Impact
- Onboarding drop-offs identified and addressed, contributing to reduced churn.
- Feature adoption improved after UX changes informed by behavioral evidence.
- Weekly automated narratives replaced ad-hoc manual reporting for key stakeholders.